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IIM Ahmedabad
Vikalpa

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

IIM Shillong
Journal of Management Science

Artificial intelligence and blockchain technology in Banking: Bibliometric analysis

Analyzing the moderating effects of product involvement and endorsement type on consumer buying behavior:
An empirical study on youth perspective

Mediating role of job satisfaction on turnover intentions and job mismatch among millennial employee

Springer Nature Link

IIM Kozhikode
Society & Management Review

K.J. Somaiya
BPR

Evaluating marketing strategies of compressed biogas (CBG) companies in India using decision tree analysis

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